Customer interaction and practical beauty are some of the terms applied to this new and exciting concept. Service design pioneer Birgit Mager at the Köln International School of Design, uses the following working definition:
Service design…
• Aims to create services that are useful, useable, desirable, efficient, and effective
• Is a human-centered approach that focuses on customer experience and the quality
of service encounter as the key value for success
• Is a holistic approach that considers in an integrated way strategic, system, process, and touch-point design decisions
• Is a systematic and iterative process that integrates user-oriented, team-based interdisciplinary approaches and methods in ever-learning cycles
Also check out the 'eye candy'- presentation below. I really have to learn to make such elegant presentations myself :) Uploaded by Yves Pigneur on Slideshare:
